Billboard text has one job: be read fast

Billboard-style messages work when a viewer can understand the line in a single glance. That makes every word count.

Use one idea, one tone, and one clear payoff. If the line needs a second read, it is probably too long.

Birthday lines

Examples like "Made for your day" or "Today is all about you" feel direct without sounding stiff.

Thank-you lines

Short phrases such as "You made this better" or "Grateful for you" can carry the moment without overexplaining it.

Reveal lines

For name or message reveals, keep the wording simple so the motion and timing can do the rest.

Motivation lines

A billboard-style message should sound like a headline, not a paragraph.

Avoid stacked adjectives, abstract filler, and jokes that only work if the viewer already knows the context.

• The template, pacing, and text size should work together so the message feels clean, cinematic, and easy to read.